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Who We Are

Company Overview

Apprise Consulting Ltd is a supply chain and logistics consultancy and training company assisting clients improve all aspects of their supply chain and logistics operations.

The company was established in 2003 and has grown organically year on year.

Alongside our core team we have many Associates who have worked in various market sectors at Director level, mostly in operations. Our client base includes major Utility companies, retailers, fmcg manufacturers, automotive suppliers, 3PLs and the Public sector.

Our approach is one of getting to know our clients’ business and working closely with them to provide solutions. We do not operate with ready-made toolkits as we believe each client is different and may require an alternative approach.

We have close ties with specialist consultancies in transport routeing, health and safety, change management, procurement and inventory management.

If we are unable to provide a solution internally we invariably know of a company who can assist us.

We are also involved in providing training courses in supply chain operations. These are produced in conjunction with Warwick University, the Chartered Institute of Logistics and Transport, various overseas training companies and Informa. Apprise will also be working with Supply Chain Academy in the near future to produce a course on Logistics Outsourcing.

Apprise has also launched a new web site – Howtologistics.com - where companies and individuals can download specific tools to assist them in reducing their overall costs and improving their logistics operations.


Gwynne Richards - MBA, FCILT, MIMC, MIOMConsultant Profiles

Gwynne Richards - MBA, FCILT, MIBC
Gwynne is a logistics professional with over 35 years’ experience within logistics and supply chain management. He has an excellent record in reducing costs and improving the performance of his clients.

Gwynne has worked for companies including Dawson Group, Lane Group plc, Danzas and DHL. He has managed contracts on behalf of Dupont, Dyson, Little Tikes, Miele, Nokia and Scottish Courage.

Consultancy clients include household names in both the private and public sectors.

He is currently Chairman of the CILT Supply Chain Innovation awards committee and a judge for the SH & D awards.

His book on Warehouse Management was published in June 2011 and is now in its third edition.

He has co-written The Logistics and Supply chain toolkit with Susan Grinsted which is in its second edition.

He runs CILT accredited training courses in the UK, UAE, China, India, Singapore, Malaysia, Hong Kong, Kenya, The Phillippines and Thailand.

Gwynne is fluent in both Welsh and English and speaks basic French.


Joe Fogg
Joe Fogg has over 25 years experience in logistics and supply chain. His experience covers a wide range of sectors including Fashion, Grocery Retail, Food Manufacturing and Retail, Healthcare, Telecoms, Automotive and the Public Sector. His work has taken him in to Europe and South America.

A Fellow of the Chartered Institute of Logistics and Transport ( CILT), Joe is currently vice chair of the Outsourcing and Procurement Forum as well as a Steering Committee member for the CILT Benchmarking service.

Major recent Projects include:

· A fully integrated eCommerce - solution for a major fashion brand.
· A fully integrated eCommerce solution for a ‘connected home’ provider.
· A technically challenging triage solution for a major Telecommunications provider.

Areas of deep expertise include:

· End to end supply chain solution design
· Outsourcing, including; tendering, pricing and contracting
· Bid management
· New facilities implementation, start-ups and operational change


David Cairns - AssociateDavid Cairns - Associate - FCILT
David is an experienced and effective Logistics Professional with over 35 years’ experience in the industry. He has wide-ranging skills including project planning, contract implementation, logistics process design and assessment and international experience both with third-party logistics providers and retailers and manufacturers. This is supported by extensive hands-on operational experience gained in multi-national environments.

David has worked for BOC Gases and Tibbett and Britten Group where he was Development Director. He has worked both nationally and internationally including Canada, Austria and Eastern Europe.


Susan Grinsted  B.Sc  Ph.D  C.Eng  FCILT  MIOM Susan Grinsted B.Sc Ph.D C.Eng FCILT MIOM
Sue has over 30 years’ experience of analysing and improving material flow, thus reducing inventory levels and lead times. Her industrial experience has been mainly in the aluminium, glass and automotive sectors. She has held full-time positions in process development and operations management. Later, while working at Warwick University, she was involved in launching the industrial simulation group and technology transfer projects to many companies including Rover, IMI, Royal Ordnance, and Avon Rubber. She is an excellent trainer and lecturer and has run courses in many countries including the UK, France, Finland and Russia. She has recently worked with both Bae Systems and Airbus.

She can work in English or in French, and speaks basic Russian.

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